Joseph Cravo
41 Oakwood Avenue | Kearny, New Jersey 07032 |

CTO/Senior IT manager with more than 15 years of experience spanning start-up, corporate, and consulting positions. Expertise in Web content management systems, website scaling, page optimization, technology resource and expense budgeting, and tactical and strategic project scoping, planning, implementation and support. Responsible for leading engineering teams that have delivered technology to large media companies NBC/Universal, Condé Nast, and Hearst Communications as well as top consumer brands such as Kraft Foods and McDonald's.


Catchafire, Inc. — New York, NY — January 2011 to Present

Web Developer

Enhance and maintain the Django website of an early stage social enterprise startup. Responsible for frontend and backend development using Python, JavaScript, CSS, HTML, mySQL, nginx, and Mercurial. Tools and services used include vim, FogBugz, Kiln, Amazon AWS, Gimp, and Inkscape. Also responsible for setup and administration of the company's WordPress blog. Beyond coding, I have also contributed my expertise in project management and prioritization, requirements gathering, wireframing using Balsamiq, website engineering process improvement, desktop and Google Apps for Business support, and server systems administration. I was also responsible for a new office network setup, including design, configuration, purchasing, and deployment., Inc. — New York, NY — September 2007 to July 2010

Chief Technology Officer

Managed an operating budget of $5 million and a team of 20 FTE technologists responsible for engineering, maintenance, and quality assurance of's websites and infrastructure. Responsible for organizing and tracking the progress of the company-wide capital expense budget.

  • Implemented the first major redesign of website since inception. The redesign brought real-time page generation, live price and content feeds, AJAX and state-of-the-art JavaScript functionality, and a modern look to the website. The was accomplished in five months, during which over 60K content items and more than 25 display templates were updated.
  • Consolidated computer infrastructure spread over three locations into one data center, reducing hosting costs by 70% and systems support personnel costs by 20%. As part of the consolidation, over 400 servers were moved, Oracle 8i and 9i instances were upgraded to 11g, Tomcat and Apache servers were upgraded to their latest versions, a majority of Windows and Linux hosts were virtualized using Zend Enterprise and VMware, and NAS and SAN storage infrastructures were completely rebuilt. Negotiated contracts with key technology partners Oracle, Cisco, and EMC.
  • Moved batch reporting from the live website database (where ad-hoc SQL queries were responsible for causing periodic site slowdowns) to an Oracle data repository fed with production data via Oracle Streams.'s Sales, Marketing, Finance, and Reporting teams received increased performance, availability, and flexibility in their reporting infrastructure while website stability improved greatly.
  • Initiated geographic data center disaster recovery capability for the company's main data center. This was done in a very cost-efficient manner by the re-use of equipment idled through the consolidation of data centers.
  • Supervised the implementation of key community features on website through integration of article commenting and member profile technology from partner Mzinga. Implemented improved search capability using Google's search appliance.
  • Expanded the breadth of engineering team to include Drupal and PHP expertise. This allowed the business to consolidate development and support of Java and PHP-based websites within one engineering unit, saving expense and greatly improving coordination of development efforts.
  • Instituted the first automated external user-experience monitoring of the's websites. This enabled issue alerting from outside the internal network and regular reporting of key web page availability and performance metrics.
  • Implemented's first integration with a content delivery network, which improved page delivery time, reduced data center bandwidth costs, and formalized a resource caching strategy for's flagship website.
  • Coordinated four weeks of intensive, on-site Drupal theme and module development training for the entire technology team., LLC. — New York, NY — September 2005 to September 2007

Executive Vice President, Technology

Managed the team of 15 front-end and back-end developers, database administrators, and QA engineers responsible for all client software development.

  • Responsible for the fulfillment of one of the company's largest contracts: ongoing support and enhancement of the websites for NBC/Universal. Worked closely with GE/NBC technology teams to transition the websites to internal IT support within an aggressive five-month time frame.
  • Improved the workflow and efficiency of building custom web content management sites for clients by standardizing on the Drupal content management framework.
  • Managed enterprise web content management efforts for Rainbow Media Holdings' Women's Entertainment Network and American Movie Classics websites and Time, Inc.'s People en Español website using MediaSurface and Vignette enterprise web content management systems, respectively.
  • Instituted the use of 37 Signals' Basecamp hosted project management service for coordinating custom website development for clients.
  • Managed the engineering team responsible for implementing the annual McDonald's Monopoly online game, which processes millions of game plays during the six weeks of the promotion.
  • Introduced the use of Amazon Web Services cloud-based infrastructure to speed the deployment of websites for clients, Latina Media Ventures, and FinishRich Media.
  • Managed the fulfillment of the IT outsourcing contract that transferred's six-person engineering team to, Inc. — New York, NY — November 1998 to September 2005

Vice President, Web Production

Managed the team of 15 front-end and back-end developers and QA engineers responsible for all website production at

  • Added blog functionality to the websites by leading the project that integrated Vignette with Movable Type.
  • Led a six-month engagement with Indian IT firm Datamatics to outsource the redesign of the iVillage websites.
Assistant Vice President, Web Production

Managed the team of 9 Vignette StoryServer Tcl developers responsible for the Web content management application that hosted,,,,,,, The iVillage Vignette infrastructure served an average of 90MM page views per month. The Web Production team provided technical support for the Sales, Editorial, and Marketing groups.

  • Supervised the migration of Hearst Communications, Inc. websites for their magazines Cosmopolitan, Country Living, Good Housekeeping, House Beautiful, Marie Claire, Redbook, Town & Country, Seventeen, and CosmoGIRL into the iVillage Vignette infrastructure. Assumed responsibility for enhancement and ongoing maintenance of the Hearst websites for Harper's Bazaar, Esquire, and the company website.
  • Responsible for the migrations of websites to the iVillage Vignette platform after the two companies merged.
  • Managed two successful upgrades of all iVillage Vignette-based websites, first from versions 4 to 5 and then from Vignette versions 5 to 6.
Senior Web Developer
  • Led the team that created a version of for the UK audience, Within 13 months of launch, iVillage UK became the number one U.K. women's portal.
  • Led the technical implementation and roll-out of the personalized portal site,

CyberPalate, LLC. — New York, NY — June 1995 to November 1998

  • Developed and administered the CuisineNet/MenusOnline restaurant guide, which served over four million page views per month. Designed, configured, and installed the website, which included Apache running under Solaris, an Oracle database, Cisco firewall, SSL server, Perl-based chat and forum software, and a server log analysis utility.
  • Installed and administered the company's local area computer network, consisting of Ethernet-connected Windows and MacOS computers.


Catchafire, Inc. — New York, NY — February 2013 to Present

Web Developer

Matched with African Film Festival, Inc. ( by Catchafire, Inc. ( to redesign the AFF WordPress website. Currently doing frontend and backend development on the new site using PHP, JavaScript, CSS, HTML, and mySQL.

Taproot Foundation — New York, NY — March 2012 to January 2013

Web Developer

Web developer on a project sponsored by Taproot Foundation ( to redesign the SITI website ( I built the site using Drupal 6. I did the frontend and backend development using PHP, JavaScript, CSS, HTML, and mySQL. Tools used included vim, Gimp, and Inkscape.

Taproot Foundation — New York, NY — January 2011 to December 2011

Web Developer

Web developer on a project sponsored by Taproot Foundation ( to redesign the CONNECT website ( I built the site using Drupal 6. I did the frontend and backend development using PHP, JavaScript, CSS, HTML, mySQL, and Mercurial. Tools used included vim, Bitbucket, Gimp, and Inkscape.

Catchafire, Inc. — New York, NY — February 2011 to March 2011

Technology Expert Advisor

Matched with Hidden Gems ( by Catchafire, Inc. ( to provide the owner of the nonprofit with advice on the technology infrastructure needed for her new education initiative. I developed an RFP for her to use in acquiring resources to build her website.

Learning Ally (formerly Recording for the Blind & Dyslexic) — New York, NY — October 2010 to August 2011

Weekly volunteer directing and reading.

First Lutheran Church — Kearny, NJ — August 2000 to September 2000

ESL Teacher

ESL Teacher: Taught ten adults level one English as a second language.

Kearny Board of Education — Kearny, NJ — July 1996 to December 1997

United States Peace Corps — Swaziland, Africa — June 1982 to December 1985

Math/Science Teacher





Catchafire —


Challenge —



  • Drupal theming and module development trainingJune-July 2010

Sun Microsystems

  • Sun Certified Java Programmer certification — 1998
  • Java Developer Camp — Boston, MA — 1996

New York University

  • Diploma in Computer Technology — September 1986 to June 1987
  • Bachelor of Arts — 1979 to 1981